Visit frederick Brand Guide & Advertisements

Visit Frederick, plays a key role in tourism-related revenues which are generated for businesses and attractions. To promote the region, they use their print and digital advertisement placements strategically. We were tasked at Postern to refresh their advertisements, and take our work in doing so and create a brand guide for Visit Frederick that could be followed in the future. I collaborated with the Visit Frederick team and my team at Postern to work through and build our new look, and document it in a brand guide.